Strehler Watches

Strehler Watches The Sirna Renowned independent watchmaker Andreas Strehler has just launched his new brand, simply called “Strehler”. Through his latest endeavor, he will be able to share his passion […]

MAGON Watches

MAGON Watches The first creation from MAGON Watches is the Fórsa Titanium Chronograph. A Swiss made mechanical, column-wheel chronograph, housed in a grade 5 titanium tonneau case.  The Fórsa Titanium […]

Ikepod

Swiss Made is back at Ikepod. In line with iconic Megapode Chronograph, using New Old Stock Swiss La Joux – Perret movement, vintage automatic La Joux-Perret 8103 24dt movement Skypod […]

Sartory Billard

As a watchmaker, Armand Sartory appreciates the combination of modern technology and traditional craftsmanship in creating timepieces. Armand says modern technology offers new tools and techniques for watchmaking that can enhance the precision and accuracy of the timepiece. For example, the use of lasers can improve the accuracy of engravings and reduce the time it takes to create intricate designs. Computer-aided design (CAD) software can also help watchmakers create more complex designs and test them virtually before beginning the physical manufacturing process. However, despite the benefits of modern technology, there is still a need for traditional handmade watchmaking techniques. The skill and artistry of traditional watchmaking, such as hand-filing, hand-engraving, and hand-polishing, cannot be replaced by machines or computers. The human touch and attention to detail are crucial for creating watches that are truly unique and of the highest quality. In short, while modern technology offers exciting new possibilities for watchmaking, it is important to strike a balance between innovation and tradition in order to create watches that are both technologically advanced and beautifully crafted.